Commercial Real Estate

Craig Hall Invests in Co-working Company

The company will open its first North Texas location in the Dallas Arts District in November.

The co-working company will take space on the lobby level and 17th floor of KPMG Plaza at HALL Arts.

A new co-working opportunity will be opening in Dallas’ Arts District in November. Serendipity Labs Coworking has announced that its first Dallas-Fort Worth location will be at KPMG Plaza HALL Arts. The New York-based company signed on for 29,000 square feet, split between the building’s lobby level and 17th floor.

“We believe that the future of the workplace includes co-working as a new way for businesses to spur innovation, support increasing worker mobility, and recruit top talent,” Craig Hall, founder and chairman of HALL Group, said in a statement. Hall, who recently won (along with his wife, Kathryn) EY’s Master Entrepreneur of The Year award, is also an investor in the co-working company.

“I am also thrilled to welcome Craig Hall and HALL Group as an investor,” John Arenas, founder and CEO of Serendipity Labs, said in a statement. “His vision and entrepreneurial spirit will be invaluable as we grow our network throughout the U.S. and internationally.” The company has brought in more than $125 million of capital to build out its network to date.

The Arts District location will be operated by Worth Coworking LLC, the franchise owner for the DFW area. “Worth Coworking is excited to deliver a network of business-class Serendipity Labs workplaces into the DFW market over the next few years,” Doug Denman, president of Worth Coworking LLC, said in a statement. “Serendipity Labs Dallas HALL Arts will anchor our DFW network, delivering value to our members, investors and entrepreneurial landlords.” Denman said there are plans to add more DFW locations in the future.