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Sally Beauty Holdings Announces CEO Change

Former Sprouts Farmers Market CFO Denise Paulonis will succeed Chris Brickman.
Denise Paulonis and Chris Brickman

Denton-based Sally Beauty Holdings announced today that Denise Paulonis will be appointed president and CEO, effective October 1. The move comes as Chris Brickman, who has served in such capacity since 2015, is stepping down.

The global beauty retailer reported earnings of $3.51 billion in 2020, a decrease of 9.3 percent, driven primarily by the COVID-19 pandemic. According to fiscal reports through June 30, 2021, the company has reported net sales of $2.88 billion this year. The change was announced coming off a Q3 in which the company increased net sales by 45 percent compared to last year.

Paulonis has served on the company’s board since 2018 and is the current Chair of the Audit Committee. She steps into her new role with Sally Beauty after spending just under two years with Sprouts Farmers Market as the chief financial officer. Before Sprouts, she held multiple positions at The Michaels Companies, including CFO. She has also spent time with Procter & Gamble, PepsiCo, Bank of America, and McKinsey & Company.

“I am both honored and excited to have been appointed as Sally Beauty Holdings’ next Chief Executive Officer,” Paulonis said. “As a current Board member, I know firsthand what a driven team this is, and I could not be more excited to hit the ground running. We have an amazing opportunity to propel the company into its next chapter, solidifying our place as a leading beauty provider and moving forward as a dynamic, modern, inclusive and profitable business.”

Brickman will serve Sally Beauty in a consulting role through March 2022.

“I am immensely proud of all that our team has accomplished, and I believe the best is yet to come for Sally Beauty Holdings,” Brickman said. “I congratulate Denise and look forward to working with her to ensure a seamless transition. I am confident that her leadership will inspire the team and drive the company to future growth and success.”