I’m not sure exactly when I first noticed the swiftness with which the Henderson Avenue Warby Parker boutique would change the messaging on its marquee sign, but I do know I started documenting it on my phone in August of 2017. I assume it was around that time that I also noticed the absolute weirdness of said messaging.
But would I expect any less from Warby Parker? The Millennial-focused optical brand is Quirky with a capital Q, guys. They offer $95 glasses and a socially-conscious, colorful culture. It’s not just glasses, it’s a lifestyle, and the straight up randomness of their signage sort of rolls right into that, I guess. They have a giant pencil coming out of their roof!
So when, toward the end of this summer, I saw the Henderson Avenue sign state, “When Life Hands You Lemons Be Like ??,” I wasn’t at all thrown by the chaotic energy it was giving off—an energy that has nothing at all to do with glasses. I was just like, whatever, that’s so Warby Parker.
If you’d like to look at some garbage photos I recklessly captured from my car over the course of a year, please head to our slideshow.
