As I exit Central Expressway every morning to turn onto Ross, I see a Clear Channel billboard that makes my editor head go a little bonkers. The billboard copy rises in bold letters over a picture of the Dallas skyline. It reads: “Business is done here.”
I know what Clear Channel means to say. “Dallas is a good place to do business. You should buy some airtime or a billboard or maybe both.” But the message can be read another way. “We were blowing and going there for a while, doing some pretty good business. Then the wheels came off. We’re finished.”
So why didn’t the copywriter for Clear Channel choose the clearer option? “Business gets done here.”
It is a mystery for the ages.
