Some wonder how the Fort Worth company has survived as long as it has by merely selling batteries and asking for zip codes*. But the retailer keeps retailing. As it shops for a new ad agency, one gets an idea of its particular struggles, which include the word “commoditized.”
*(I keed, I keed. I love RadioShack. I’ve been there three times in the past year. I forget what I went for, but I know I found what I needed.)
