Dole Fresh Vegetables, a subsidiary of Dole Food Company, the world’s largest producer of fruits and vegetables, has released an astonishingly vague press release that claims: “Dole Research Ranks Dallas Among the Top U.S. Markets in Per-capita Salad Consumption, Growth Potential and/or In-kitchen Salad Experimentation and Creativity.” WTF does this mean?
“This means that local residents eat more salad per person than their counterparts in other U.S. cities, have the potential to eat more salad and/or are more likely to try new salad blends, experiment.”
And how they reached their conclusion?
“The exhaustive, 18-month research effort, part of the company’s relaunch of its reinvented DOLE Salads line, surveyed the in-store buying habits and in-home consumption trends of prepackaged salad consumers throughout the United States and Canada.”
Hmm Russell Evans, senior brand manager for Dole Fresh Vegetables, I bet you say that to all of the cities on your list.
“Despite the fact that it is the home of barbecue, Dallas is among the most sophisticated salad markets in the country and home to an increasing number of salad lovers,” said Evans. “Our research found that salad consumers here are much more likely to use salad as a meal or as the basis for creative new lunch and dinner entrees. From a salad standpoint, Dallas is a trendsetter.”
If you are a lettuce-loving trendsetter or just a plain old salad eater, take cover. You can expect “a comprehensive multimedia campaign featuring a new Dole Salad Guide spokesperson. Dole will be specifically targeting salad consumers in Dallas.”
Since we are on the subject of salad, I have been searching for a good chopped salad.