Joseph Brewster

Shopping

DFW Airport Now Has Your Beauty Needs Covered

Estée Lauder and artist Donald Robertson team up for innovative airport retail.

Chances are, you’re about to be traveling somewhere for the holidays. If you’re flying, there’s also a chance you’ll find yourself in DFW Airport, perhaps in Terminal D. If so, Estèe Lauder Companies is there for you (near Gate 25, to be exact) with a new retail concept designed to be whatever you need it to be — at least in terms of beauty.

Debuting yesterday with four Estèe Lauder Company brands (Too Face, BECCA, Bobbi Brown, and Glam Glow) the store will be ever-evolving. Everything from layout to signage can be easily changed to adapt to new trends and merchandise will be driven by customer insights.

Naturally, things are kicking off with a holiday theme. Artist Donald Robertson (aka @drawbertson) illustrated some very fun signage (a welcome visual to break up the monotony of DFW Airport). Grab-and-go presents will be stocked for last-minute shoppers. (Pro tip: a sheet mask makes an excellent gift.) There’s also a section of the store that I hope will remain for my next visit to Terminal D: “I Forgot.”

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