Back in August, we offered a rundown of everything you may need to know about Camp, the immersive, family-focused retail experience that has partnered with cult favorites like Milk Bar and carries buzzy brands like Kids Made Modern.
After debuting in Manhattan’s Flatiron District just one year ago, the Camp team chose Dallas for their first location outside of New York and landed on The Hill shopping center for a 13,000 square foot takeover. “Dallas stood out in our mind as the right place,” Camp’s chief marketing officer Tiffany Markofsky told us in August. “We’re really excited to come to the market and draw from all the really wonderful neighborhoods.”
This past weekend, Camp finally opened its Dallas doors. Inside, expect a mix of merchandise with offerings for parents to enjoy (beautiful kitchen utensils you can use to bring the family-friendly cookbooks to life) and an everchanging themed experience for kids to discover behind Camp’s “magic door,” a pivoting wall built into the shop’s millwork.
Just like the New York flagship, Dallas’ first theme is “Base Camp.” “There are tons of trees, cabins, and a little dock. It’s all sort of play and make believe, but there are very theatrical sets inside,” Markofsky says. “There’s also a disco cabin that’s lined with sequins where kids can write their name.”
Some super cute activities already happening this week include “Melting Snowman Slime,” “Make Your Own Merit Badge,” “Marshmallow Candy Christmas Trees,” and “DIY Unicorn Nightlights.” There are also jam sessions, story times, and magic shows. It’s all extremely wholesome, adorable, and (crucially) indoors. Camp can be there for kids and their parents no matter how cold or hot Dallas weather gets. Over the next few weeks, I’m sure that will be something to be thankful for.
