Reformation's Dallas location will feature fancy touch screens à la their San Francisco store. | Courtesy of Reformation.

Openings/Closings

Reformation is Opening on Henderson Avenue This Summer

The eco-friendly fashion label and celeb favorite is headed to Dallas.

Last fall, Reformation had a sample sale in Deep Ellum and I missed it. I was devastated. After seeing the brand’s eco-friendly, classic (but current) looks on the likes of Karlie Kloss, Jamie Chung, Taylor Swift, and the almighty Rihanna (seriously, it’s the brand every celebrity wears in the summer) I was sold on the Los Angeles-based label.

But alas, I’m one of those old school millennials who prefers brick-and-mortar over virtual storefronts (Instant gratification! Which is actually very millennial.), and I feared this may be my last chance to snag one of the brand’s easy, breezy, sustainable garbs without paying for shipping.

Then, like a benevolent parent at Disneyland, Knox-Henderson decided to make all my coolest retail dreams come true in 2017. By the end of the year, the centrally-located street will serve as a new home to Aesop, Garrett Leight’s first Texas store, and — you guessed it — Reformation. Settling into the 2,020-square-foot space alongside freshly expanded Coco & Dash, Reformation’s first Texas outpost will feature fancy touch screens (a feature only seen in their Culver City and San Francisco locations so far) and is set to open this August.

See you there, Rihanna Instagram inspiration in tow!

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