Meet New y&i Boutique in West Village

The store appeals to college gals and young professionals, but a $59 white blazer looks good at every age.

Owned by a couple of Dallas-raised besties, y&i is perfect for upcoming graduation gifts. Most of the goods are priced under $200 (with the exception of a few special pieces). Owners Robin and Robyn (now do you get the y & i?) graduated high school and college together in Texas before heading their separate ways, one to Goldman Sachs and another to an extensive retail career. After a few years and the desire for more flexible lifestyles, the girls combined their finance and clothing backgrounds, and boom, opened up shop in San Fran. Their next stop was Austin (don’t pout about it), followed by the weeks-old West Village location. In it you’ll find pieces edited for young shoppers, like trendy blouses, silk dresses, and flowing maxi dresses that are perfect from office to happy hour, and colorful shorts, sunnies, and bikinis for summer weekends. A selection of lightly padded neon and neutral bandeaus (perfect for wearing under just about anything) ring up at $5 a piece, and the inexpensive jewelry, handbags, and Voluspa candles make wonderful gifts.

Gifty goodies include Love + Toast lotions and potions, beautiful, trendy jewels at even more beautiful prices (like geode earrings for $24), Kris Nations Zodiac sign necklaces, and simple clutches.
y&i's ready for summer with a handful of Bikini Joy swimsuits for $40 and sunglasses all over the store.


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