Monday, June 27, 2022 Jun 27, 2022
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Shopping & Fashion

How to Style Your Stetson

The Garland-made hats are making a comeback with the noncowboy crowd.
By Cassidy Najarian |
stetson commerce adolphus hotel
Hat Hair Commerce visitors are greeted by Kendall Word, who sets an example for pulling off the shop’s versatile tops, dresses, and Stetson styles, including the Kings Row hat pictured. Word recommends modernizing it with a low bun or side braid. Steven Visneau

Commerce Goods + Supply, The Adolphus Hotel’s thoughtful take on the hotel gift shop, hosts an ever-evolving mix of local and hard-to-find brands. But Garland-based Stetson has been there from the beginning. Commerce’s retail director, designer Christine Visneau, even worked with the historic brand to create styles exclusively for the shop.


“Dallas is very modern, but we have this rich history of cowboys. I wanted to honor that here,” she says. “I feel like your hat is like an astrology sign. It depends on what you are attracted to. Nine times out of 10, it’s people just putting the hats on and seeing what works.”


If you can stop by Commerce, Visneau will help you style a Stetson into any noncowboy wardrobe. Here, store manager Kendall Word offers tips for finding your best brim.