You may have noticed recently in the Dallas Morning News that there is now a section labeled “Happy Ads,” a section where people can bear glad tidings. Some ads are happy birthday wishes (“Happy Birthday Handsome One. Peaches Loves Rex Evermore.”); some are light-hearted in-jokes (“Jack! We were just kidding about the facelift”); and some are downright cryptic (“D.D. – No mashers at my house, just big claws.”). But many of them are just general good wishes (“Have a nice day” and “Have an extra good day” and “Have a nice day every day.”) Though the ads are inexpensive -two lines for ten days for $7 -we thought it interesting that so many good Samaritans were willing to pay seven bucks to wish us well.
Alas, as it turns out, there’s a mercenary hitch. It seems the News has something called a “rate holder ad,” whereby if a business advertiser runs a two-line ad every day for a month at the regular rate, he gets a reduced rate on all of his other advertising. So, all of those “nice day” ads are actually little money savers. We should have known.
Related Articles
Arts & Entertainment
DIFF Documentary City of Hate Reframes JFK’s Assassination Alongside Modern Dallas
Documentarian Quin Mathews revisited the topic in the wake of a number of tragedies that shared North Texas as their center.
Business
How Plug and Play in Frisco and McKinney Is Connecting DFW to a Global Innovation Circuit
The global innovation platform headquartered in Silicon Valley has launched accelerator programs in North Texas focused on sports tech, fintech and AI.
Arts & Entertainment
‘The Trouble is You Think You Have Time’: Paul Levatino on Bastards of Soul
A Q&A with the music-industry veteran and first-time feature director about his new documentary and the loss of a friend.