Illustration by Emily Olson

Lifestyle

A Day in the Life: Matt Alexander, CEO of Neighborhood Goods

The entrepreneur is maniacal about wake-up times, loves his Peloton, and is hopelessly addicted to Mi Cocina in Highland Park.

6:05 a.m.
I have become maniacal about sticking to the same wake-up time, regardless of time zone. If I’m at home, I’ll brew coffee (usually using Sightglass beans from Neighborhood Goods) and catch up on news, Slack, and email. If I’m traveling, I’ll go have breakfast. I try to avoid looking at email until I’ve eaten or had coffee. 

7:30 a.m.
Much of my time before 9 a.m. is reserved for catching up on work and email. Around 7:30, though, I try to do some exercise of sorts. I’m quite addicted to our Peloton but occasionally go to Equinox in Highland Park, as well.

9 a.m.
Head to the Neighborhood Goods office. (We recently moved to Chase Tower, where we are highly and hilariously off-brand for the building.) Mornings are typically when I’m at my best, so I try to avoid too many calls and focus on meetings and critical emails or projects on my plate. 

Neighborhood Goods' Mark Mastiner and Matt Alexander
Neighborhood Goods’ Mark Mastiner and Matt Alexander in the Plano store | by Jill Broussard

Noon
I often have lunch meetings at Prim and Proper at Neighborhood Goods. (The Goods Burger or the Club, mostly.) Catch up with Coy, our general manager, and Juan, our food and beverage manager.

2 p.m.
Back in Dallas, I’ll have a second coffee for the day, either in the office or from Ascension at the Crescent. 

3 p.m.
For the rest of the day, I spend my time fairly engrossed in design for our stores, brand partnership discussions, and working through fundraising. I’ll spend a bit of time talking with our partners at Droese Raney Architecture on the latest for our future sites or with my co-founder, Mark, to get his advice on some big-picture projects.

7 p.m.
My wife, Emily, and I have become hopelessly addicted to Mi Cocina in Highland Park. When I first moved to Texas, it was where I had one of my first meals and, in the years since, it’s become entrenched as one of our favorite spots to decompress. 

9 p.m.
I prioritize sleep over all else, so I typically shut down on email around 9:00—I have a rule about not looking at it when I get in bed. I usually read; never business literature—usually lightweight fiction for a small moment of mindless escape. I’ve come to appreciate Hims sleep gummies as a nighttime aid. That or Prima’s CBD oil.

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