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D Magazine Turns 50: Inside Our Anniversary Logos

Celebrating 50 years of storytelling, truth-telling, and making Dallas an even better place to live.
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Our in-house designers and art directors wrestled for months about what D’s 50th anniversary logo should be. What would feel like ‘D’? What would be bold and design-forward but not conflict with our existing (already iconic) logo? What have other brands done? Do we even have to do one at all?  

After dozens of versions and rounds of meetings, we ultimately returned to the original concept presented by our digital product director Ricky Ferrer. When we all first saw it, it felt like ‘us’. It also felt like Dallas: always in motion, full of iconic people and places. We weren’t sure in practice how we could execute it, and so, until a few weeks ago, we put it on the shelf and settled on a simple, clean version without imagery. 

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But here’s the thing. The ‘excellence’ thing. The plain version didn’t work, because plain isn’t who we are. D is Dallas: we are bold and stylish. We exist to connect our audience to the people and places that matter. A mark for a milestone like D’s 50th anniversary should represent our brand qualities and celebrate the people and places that shape this city. 

Thank you to all the photographers, people, and places featured for agreeing to help us celebrate 50 years of telling great stories and making this city an even better place. We couldn’t do it without you (and we have many more in the works!). This list will be updated with proper credits as we roll them out throughout the year.


  • Magnolia Pegasus | Photography by Explore Dallas History  
  • Dirk Nowitzki | Photography by Sean Berry | “A Complete History of Dirk Nowitzki in Dallas, Told By Those Who Know Him Best” by Zac Crain, D Magazine August 2019  
  • Granada Theater | Photography provided by Granada Theater 
  • John Tesar | Photography by Maxine Helfman | “John Tesar: The Most Hated Chef in Dallas” by Jason Sheeler, D Magazine September 2011 
  • Downtown Dallas Skyline | Photography by Robert Hensley 
  • Reunion Tower | Photography provided by Reunion Tower 
  • Roger Staubach | Public Domain  
  • “Traveling Man” | Photography courtesy of The Lyda Hill Texas Collection of Photographs in Carol M. Highsmith’s America Project, Library of Congress, Prints and Photographs Division. 
  • Terrell Rogers, Jr. of the Dallas Black Dance Theater | Photography by Elizabeth Lavin | “The Best of Big D 2022” by D Magazine Staff, D Magazine August 2022 
  • Larry Hagman | Photography by Elizabeth Lavin | “J.R. Ewing Takes Another Shot” by John Bloom, D Magazine June 2012 
  • Virginia McAlester | Photography by Elizabeth Lavin | “Remembering Dallas’ Pioneering Preservationist Virginia Savage McAlester” 
  • Michelle Nussbaumer | Photography by Elizabeth Lavin | “The 10 Most Stylish People in Dallas 2017” by Hilary Lau, D Magazine September 2017 
  • Olivia Lopez | Photography by Elizabeth Lavin | “Long Live Mex-Mex!” by Eve Hill-Angus and Rosin Saez, D Magazine March 2022 
    Nolan Ryan | Photography by Chuck Andersen
    Dallas Zoo’s Giraffe Statue | Photography provided by the Dallas Zoo
    Big Tex | Photography provided by the State Fair of Texas
    Nick Badovinus | Photography by Elizabeth Lavin
    Kessler Theater | Photography by Elizabeth Lavin
    Thanksgiving Square Chapel | Photography courtesy of Thanksgiving Square Chapel
    Forest Theater | Image courtesy of Forest Theater
    Tiffany Derry | Photography by Mia Valdez
    The First Frozen Margarita | Photo courtesy of Mariano’s Hacienda
    Texas Theater | Photography by Randy A Carlisle
    Cathedral Guadelupe | Photography by Santos Martinez

Author

Gillea Allison

Gillea Allison

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