Mad for this Magalogue

Soho Sectional from new Restoration Hardware catalogue

Move over, September Vogue—the new Restoration Hardware magalogue (that’s what a catalogue becomes when it is 6oo+ pages) arrived yesterday, and I think it’s becoming clear which one of the plethora of home design sources is pulling ahead of the pack. Yes, a lot of the pages are copies from old issues, but, I think this new Soho sectional is stellar. They also bring in the whole artisan concept with the introduction of the “original iron man” Jefferson Mack, the vintage, handmade appeal is reinforced with the tonal sepia colored photography.  (Although, after thumbing through, I was kind of longing for some color.) But, what about the CEO Gary Friedman quoting Teddy Roosevelt on the cover and sort of making Restoration Hardware into one of the original Rough Riders? I’m thinking that may be pushing it, because  they do a lot of “re-interpreting” of designer collections. (Anyone checked out Gregorius Pineo lately?? And, by the way, did you know that the term “lunatic fringe” originated with T. Roosevelt?  And that was waaay before the Tea Party.

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