The D Magazine building here in St. Paul Place only features one D logo for a good reason: we could only afford one. Well, also, as a matter of practicality, the top of our building is really only visible from one direction. Our logo, at 22 stories, faces northwest, overlooking Klyde Warren Park and Uptown. If you’ve got a taller building, though, and higher stacks of cash, it seems you’d put logos wherever you could. The Comerica tower, for instance, is 60 stories and bears the Comerica logo on all four sides. Which brings me to the question that is currently occupying my mind because I should be writing something for the magazine, which is hard, while wondering about buildings and logos is easy. Why does the Chase tower, at 55 stories, have only one logo? It faces the same direction as ours, northwest. Now, the top of Chase tower has a keyhole in it. Its design won’t really accommodate four logos. But why didn’t Chase install one facing the opposite direction, southeast? It would have been easily visible to everyone driving into the city on 75. (Bonus: video of the one logo being installed in June.)
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