You were aware that the Dallas Business Journal had discontinued its “DBJ Confidential” column? Of course you were. Except now it’s back. Says the DBJ:
After a six-month hiatus, the Dallas Business Journal‘s popular out-and-about column “DBJ Confidential” has returned, this time with a bit more snark — and digital! The column is now a blog, which means you won’t have to wait a week in between your doses of who’s who and what’s what in North Texas business. And instead of one columnist, it’s being written by the entire DBJ news team.
The un-ironic use of the exclamation point in the press release tells you pretty much everything you need to know. But I’ll add these observations: 1) unless yours is the blog of the Victoria’s Secret catalog (I’d read it), headshots with every post is a bad idea. If yours is the blog of the Dallas Business Journal, it’s an especially bad idea. (Bill Hethcock, surely you fought this idea. Don’t give up the struggle to post without your picture.) 2) Stop trying to generate pageviews by putting only four posts on a page. That’s not going to make me click more; it’s going to make me never come back. 3) More snark — and digital!
