MARKET PENETRATION OF NEWSPAPER WEB SITES

Because today seems to be DMN Day, here’s a Neilsen study that shows how its website in this market stacks up against other newspapers in their markets:

Washington, D.C…… WashingtonPost.com….. 30.1%
Boston….. Boston.com… 28.3
Atlanta…..AJC.COM….. 26.4
New York….. NYTimes.com….. 21.9
Chicago….. ChicagoTribune.com….. 21.0
Seattle-Tacoma….. SeattleTimes.com….. 16.7
Dallas/Ft. Worth….. DallasNews.com….. 15.9
Los Angeles….. LATimes.com….. 15.4
San Francisco….. SFGate.com….. 13.9
Philadelphia…..USAToday.com….. 9.6

Once again, we never know whether the comparison takes into account the fact that this is a split market. If it didn’t, then the News looks pretty good.

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