Intern Jessica visited La Madeleine’s the newest concept:
After a year and a half of gathering customer feedback La Madeleine has updated their style. This morning the La Madeleine at Northpark invited the media to come see the first newly designed restaurant and to sample their holiday dessert menu.
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Even before walking into the restaurant, I noticed a visible difference in style. Most notably, this La Madeleine doesn’t use paper menus. Instead, a large, virtual menu hangs behind the register and changes depending on time of day and menu options. And no more walking through a line with a tray. In this location, orders are delivered to your table. In the revamped kitchen the lack of microwaves or fryers underlines the fact that all items are made fresh, on-site.
This is the first La Madeleine of its kind, and all others made after it will follow the updated pattern. (Already-existing locations may undergo a few updates, but for the most part they’ll stay the same.) All locations, no matter their style, will be add limited-edition desserts to their menus for the holiday season. Additions include mini-gingerbread creme brulée, peppermint chocolate parfait, coconut macaroons dipped in chocolate, triple-chocolate peppermint cookies, and gingerbread-fig muffins resembling miniature bundt cakes.
