Cowboys Alley Coming Soon to Frisco

Cowboys Alley looking north. (Photo courtesy of Blue Star Land :: Lincoln Property Co., O’Brien Architects.)

During a Frisco City Council work session held on Monday, the Dallas Cowboys released another round of renderings of new practice facilities and office headquarters buildings planned for a 91-acre site along the northwest corner of Warren Parkway and the Dallas North Tollway in Frisco. The highlight of the announcement is an all-new area called Cowboys Alley that will feature retail shops, restaurants, and an outdoor plaza where fans can watch game coverage on big-screen TVs.

Cowboys Alley will anchor the south entrance to a new 12,000-seat indoor football stadium, which is planned for the development as a joint-use facility to be shared by the Cowboys and Frisco ISD.

According to The Dallas Morning News, the site plans released Monday are the 57th draft so far, with more revisions expected. All of the plans are tentative, and elements such as pricing have not yet been determined. However, the layout of roads and the location of the multi-use sports complex and two outdoor practice fields on the northwest corner of the site have been finalized. Plans call for the new Dallas Cowboys Headquarters offices to sit just south of the outdoor fields.

Master plan of the new Cowboys development. (Photo courtesy of Blue Star Land :: Lincoln Property Co., O’Brien Architects.)

Lincoln Property Co., led by David Pettle, Jeff Courtwright, and Robert Dozier, is handling the leasing and marketing of the office and retail buildings. Frisco-based Rex Real Estate arranged the initial land deal.

Gensler is handling the design of the multi-use sports complex and Cowboys HQ, while O’Brien Architects is handling the remaining private development component, including Cowboys Alley. Depending on which tenants sign on to the project, office building layouts on the eastern edge of the property will vary.