As Craig James’ futile senate bid spirals into what I assume will be a future filled with semi-lucrative gigs speaking about his faith and whatever at churches and tent revivals in San Angelo and Abilene and deep in the piney woods of East Texas, he still has a few chances left to screw up on national TV. Like, let’s see, when was — oh! Today:
On Wednesday, James told MSNBC’s Chuck Todd: “We didn’t hire a PR firm.” But when Todd pressed the issue, noting that James had indeed hired Spaeth Communications, James acknowledged that he had. “There are PR firms for what I needed,” he said. “We needed somebody who could represent us.”
Wayne Slater guesses James was trying to differentiate between hiring Spaeth’s company before getting Mike Leach fired at Texas Tech (when most people disliked him), rather than afterward (when everyone disliked him). Anyway, I look forward to his forthcoming book with Robert Jeffress, Breaking Satan’s Tackles: Craig James on Faith, Football, Faith, and Failure.
