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Hite Creative Founder Tatiana Chamorro Continues a Legacy of Fierce Determination

The niece of former Nicaraguan president Violeta Chamorro says her family’s commitment to democracy and entrepreneurship has fueled her interest in education and philanthropy.
By | |Photography courtesy of Tatiana Chamorro
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Standing Firm: Chamorro’s family and La Prensa staffers after the newspaper was attacked by the Somoza regime.
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Hite Creative Founder Tatiana Chamorro Continues a Legacy of Fierce Determination

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The CEO of digital marketing firm Hite Dallas and founder of Hite Creative, Tatiana Chamorro is an unstoppable force. It runs in her family. Her aunt, Violeta Chamorro, took over the family’s newspaper after her husband was assassinated; in 1990, she was elected president of Nicaragua.

An infant at the time, Tatiana and her parents returned to their home country from Costa Rica, where they had been living to escape the turmoil. Here, she shares her story:

“For nearly 100 years, my family has owned the La Prensa newspaper in Nicaragua. We have always been politically involved in a country frequently ruled by dictators. After my uncle was murdered, he became the face of the revolution, and my aunt became president.

“Having the newspaper led to transparency and helped bring democracy to the country. Sadly, the dictator my aunt overthrew took power again.

“My experiences have taught me to believe in education. I think it’s the only way to break free. We came to Texas so my husband could get his master’s degree at Texas A&M University–Commerce. I later got my student visa and earned my undergraduate and graduate degrees while working and volunteering at the university.

We pursued opportunities in Dallas so our children could attend private schools. Since then, we’ve helped several family members graduate from college. We want to become a source of giving back and are launching a scholarship at our alma mater. It’s a first step for us in philanthropy.” 

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Christine Perez

Christine Perez

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Christine is the editor of D CEO magazine and its online platforms. She’s a national award-winning business journalist who has…

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