A rendering of the kind of community center Red Bird Mall could become.

Business

Peter Brodsky Looks To Revive Red Bird Mall—And Southern Dallas

North Dallas has a skewed perception of the south, the shopping center owner says—and it's one he'd like to change.

Writer Peter Simek describes today’s Red Bird Mall, located at the intersection of U.S. Highway 67 and Interstate 20 in southern Dallas, as feeling “like the setting of a 1980s teen horror film, replete with the surreal faded painted palm trees in the Acapulco-themed mural that wraps around the center atrium.” One man the setting didn’t scare off is Dallas’ Peter Brodsky, a Brooklyn-born, former private equity investor who snapped up the bedraggled, 1970s-era center in 2015 and has set out to remake it, against all odds.

As Simek explains in a feature story in D CEO’s September issue, Brodsky’s Red Bird effort is as much about confronting and changing stereotypes about southern Dallas and its economy as it is about making money. “What I noticed after spending a lot of time in southern Dallas was that the perception that a lot of people in north Dallas have of southern Dallas is just totally skewed and over-simplified,” the businessman told Simek. “What became very apparent in different parts of southern Dallas is that there are very strong middle-class communities, but a real lack of amenities.”

For a fascinating, up-close look at Brodsky’s struggle to give Red Bird and southern Dallas their due, please check out Simek’s story, right here.

Comments

  • Poetaster Dallas

    This: “and there are TIF funds and other public incentives that the development could receive”.

    So little space devoted to so many taxpayer dollars on the line….how goeth Valley View goeth the money into Mr. Brodsky’s vision. In truth, he stands to reap millions once property values in the north go up since there is one TIF tied to both properties. Sometimes I wonder if the delay in improving both is more of a standoff between two monied men, saying “no, you go first.” How else to explain the horrible conditions of both old malls at a time when real estate is going as strongly as when Valley View was considered a major player in the Golden Corridor.