A New York Times article contrasts how ticket prices are surging for the Golden State Warriors games following the team’s dominant play of the last two NBA seasons with what your Dallas Mavericks have done:
Another plan would be to increase ticket prices only on the wealthy. Mr. Williams, a lifelong fan of the Dallas Mavericks, pointed out that when Mark Cuban, another tech billionaire, purchased and revitalized that team, he went out of his way to keep ticket prices low.
“One year my season tickets cost $24 a ticket, and I got my renewal package and they had dropped the price to $14,” Mr. Williams said. “It turned out what Mark was doing was jacking up the price on the lower bowl, where he knew the purchases were corporations, and reducing the price on the real fans upstairs.”
In an email, Mr. Cuban confirmed that strategy.
“We have decreased prices across the board multiple times,” he said. “The only tickets that have gone up marginally are our best seats.” He added: “I don’t run the Mavs to maximize profits. We now make money. But it’s more important to me that fans can always afford to come to games.”
Well, how’s that for disruption?
There’s plenty to poke fun at when it comes to future Vice President Mark Cuban, but is he, honestly, maybe the best owner in pro sports?
