More specifically, the Londoner in Addison has been named the Best Premier League Bar in America via an NBC Sports contest last fall. The bar was up against competition in St. Louis, Chicago, Cleveland, and New York, among others. Its win was announced today:
The bar was selected based on the number of in-bar check-ins it received, fan content submitted online and shared on social media, plus review from an NBC Sports Group judging panel.
As part of their campaign for the competition, the Londoner organized a charity drive for new and gently used soccer equipment to donate to local children’s teams, hosted a photo booth outfitted with a green screen so fans could take photos appearing to be at their favorite Premier League stadiums, provided a “Soccer Santa” around the holiday season for family photos, and more.
“Here at the Londoner we have been opening for all BPL games for almost 20 years. Long before many bars hopped on the soccer bandwagon, we have been relied on to open for every game no matter how early,” said Matthew Tate, bar manager at The Londoner. “The Londoner has a great staff, great BPL soccer fans, and truly is an English pub.”
The win gets $50,000 cash, a party thrown by NBC, and an appearance in a national TV commercial. Dallas-Fort Worth posts the seventh-biggest ratings among all U.S. markets for Premier League soccer, according to NBC.