Frito-Lay Offers $1 Million Prize For New Lay’s Potato Chip Flavor

Plano-based Frito-Lay is crowd-sourcing its development of new flavors of Lay’s potato chips. There’s an app on the brand’s Facebook page in which actress Eva Longoria invites you to invent your own flavor and to vote on which flavors you’d eat.

The New York Times reports on this and other social media-based marketing/market research efforts by companies like Frito-Lay and Walmart:

Visitors to the new Lay’s Facebook app are asked to suggest new flavors and click an “I’d Eat That” button to register their preferences. So far, the results show that a beer-battered onion-ring flavor is popular in California and Ohio, while a churros flavor is a hit in New York.

“It’s a new way of getting consumer research,” said Ann Mukherjee, chief marketing officer of Frito-Lay North America. “We’re going to get a ton of new ideas.”

Frito-Lay plans to produce three of the flavors generated by its contest, and to award a $1 million prize to the creator of one of those flavors.

Frito-Lay has already run the contest overseas, resulting in chip flavors like hot and spicy crab in Thailand and pickled cucumber in Serbia.


  • Martin

    How about first making some flavors available here that they have in other countries.
    I miss the Paprika chips they sell through their Benelux division on the German market.

  • Kashawndra

    Cheddar cheese

  • jr santiago

    chorizo and bacon flavored lays chips

  • Pam

    Queso as in Velveeta Blanco with Rotel tomatoes and cilantro

  • kevin nishitomi

    korean style kim chee

  • Anonymous

    I think it’s stupid to search for a new flavor when there was a very good one removed – Carolina Barbeque!

  • I’d just be happy if I could get All-Dressed in the States instead of having to go to Canada.

  • francisco soria jr.

    El popular,chorizo & Supremo, chihuahua queso

  • I would like to submit Raging cajun. The 3 spices would be red pepper garlic and oregano>.

  • My idea is to name the chip Raging cajun. The 3 spices would be hot pepper, garlic and oregano!

  • Allison

    Bacon cheeseburger. Is this the official entry thing? If so I want to want to enter with bacon cheeseburger!!!!

  • mary yant

    Anchovies and parmesan chesse

  • Joseph barba

    How about flavor chickenAlfredo flavor…

  • Joseph barba

    I think checking Alfredo would be nice..

  • what about coten candy chips???? aug.3,2012

  • tim

    chocalate chip frito lays or spicy hot mustard frito lays

  • jessica

    chocalate chip most deff. that sounds good

  • those all sound good.but a little on the flip side.what about swiss cheese and avacado.

  • Pat H. Nelson

    A new flavor for Lays, my suggestion is “Blue Cheese Garlic”.

  • Pat H. Nelson

    Anohter flavor I would suggest “Italian Fontina”

  • marguerita marks

    rotel and velveeta cheese

  • Anthony luis

    Parmesan chicken, bacon wrapped mushrooms

  • Anthony luis

    Pork adobo, chili cheese fries

  • Celery and Sea Salt

  • Julie

    Hownabout Cinnamon Sugar flavor chips for a bit of a change? Just a thought!

  • dina chiarello

    lasagna flavor italian style

  • Cathyn

    Lemon Lime Flavor Chips

  • hmmmmmm how bout reed onion, cucumber with dill weed

  • domenic corrado

    Million dollar prize Bacon,chive,cheese

  • Mary

    A new flavor for Lays, my suggestion is Margarita.

  • rick stewart

    Chocolate flavor

  • Anna

    Sour cream and dill?

  • Bacon and chedder would be great taste for potaoe chips,I,d eat that!

  • Bacon and chedder

  • Luci Tuttle

    Parmesan and cilantro

  • Michael Montoya

    Acen A-1 lays potato chips is my entry.

  • earl gibe

    watermelon,honey,hickory smoke,sea salt

  • I would like to see a bag of chips with three flavors in it, parmisan cheese, spaghetti and meatballs, three different chips in one bag so when you grab a handful it tastes like spaghetti and meatballs with cheese on top

  • sharrell a mckenzie

    garlic steak alfredo

  • I think that pineapple flavor is a good idea for Lays chip and just a little touch of sea salt

  • sheldon davis

    cheddar bacon, or jalapeno cheddar

  • Marie

    Tequila lime flavored chips


  • Jalapeños & avocado

  • Debra Masters

    Orange Cinnamon or Cinnabon flavoring–Cinnfully delicious!
    or Butter Pecan
    or Sweet and Sour
    or Asian Toasted Sesame
    all of these go with the light airy salty Lays chips

  • Robyn Menossi

    Chipotle Mango

  • Sean


  • jeannette

    Pepperoni and cheese so much easier than cutting it up

  • Sonjia. nance

    My falvor came to me one night while eating wolf brand chili I added onion peppers some mustard with cheese ..I vote. For hola Pina chili cheese potato secret to the tang is the mustard and I’m in onion,Sweet. Or was so good it tops a frito pie.
    Sincerely ..Sonjia nance/FOSSETT

  • thermonwilliams

    yes I told sister inlaw to send you and new flavor for the million dollar give away,I saw on T>V> today the pumpkin flavor,now why is it she has not been contacted

  • Vanilla ice cream chips.
    Like dipping fries into a shake!
    Or chorizo chips.
    Bleu cheese and French dressing chips.
    Cinnamon chips.
    These are my official entries

  • Becky Robbins

    I have at least 80 different flavor submissions. Check out my flavor suggestions and click on the like button if you would eat them. Just for my benefit to see if I am really creative. My favorite is Saratoga Crums 75 This is a chip named after George Crum the inventor of the potato chip and Herman Lay the founder of the lays potato chip and the 75th anniversary of Lays. The flavor is crab, shrimp, cajun, red potatoes, corn and butter. Kind of like an
    old bay crab chip but with shrimp red potatoes corn on the cob. I think that Louisiana Cajun seasoning taste better than Old Bay.

  • Joanne Comer

    When I was small my Mom would make a casserole after the holidays. She layered sliced potatoes, cheddar cheese and sliced ham and salt and pepper to taste. This was a great supper and also in the morning with eggs for breakfast. I have often thought that this would be a GREAT potato chip flavor.

  • Robert brown

    My flavor eould be fried chicken skin …..

  • doris

    Banana.peppers flavor potatoe chip rings

  • doris

    Banana pepper flavored chip rings

  • chad alwardt

    bacon, or bacon cheeseburg with black pepper

  • chad alwardt

    hot popper flavored

  • carol

    I’m with Martin — paprika, please!