Blockbuster, Where’s Your Digital Strategy? (And, While We’re At It, Where’s Your PR Person?)

Over at StreamingMedia.com, Dan Rayburn is not happy with Blockbuster’s failure to come to grips with the move to digital. That’s one issue, and people more digitally educated than I am can argue about when and how a market leader in one category  (DVD rentals) times its move into a new.category (digital).

But if I were Blockbuster CEO Jim Keyes, there is one point made by Dan that I would go flipping crazy over:

While this post may sound one sided, I called your corporate communications number three times over the span of a week, spoke to a live person, gave them all my details and was told someone would call me back. I also sent in a media request via your website. I never heard from anyone.

Tsk, tsk.

UPDATE 7/17: A Blockbuster-pr-working FrontBurnervian writes:  “…Just so you know, we followed up on Dan’s call to us Wednesday and the PR person let him know we’d be providing information and insight into Blockbuster’s digital strategy as a follow up to his post.  (He acknowledged this in the “comments” following the article).  We’re not sure why he’s had difficulty reaching us before the story ran, but we plan to offer some additional insight as a follow up.”

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