Stories by David Quisenberry
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David Quisenberry: What is Your X Factor? Seven Ways to Find Your Differentiator
Identifying that special "X factor," nailing your selling points, and having a unique perspective—this is the secret sauce that sustains one’s career. And in today’s highly competitive marketplace, it's essential for separating yourself from the rest of the pack.
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David Quisenberry: Follow the Money—Identifying the Hot Zones
William "Willie" Sutton (June 30, 1901-Nov. 2, 1980) was a prolific American bank robber. He is best known, albeit apocryphally, for the urban legend that he said that he robbed banks "because that's where the money is."
Where money flows is a telltale sign of where the economy is headed. Capital drives economic development, and following its movement will quickly convey market trends.