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D Magazine’s D CEO Names Yendo CEO, Jordan Miller Among Dallas 500 Most Powerful Business Leaders

Founders Jordan Miller, George Utkov, and Daniel Ashy's company, Yendo, grew over 700% in 2023 as they provide prime credit access for those that need it most by unlocking equity trapped in their most valuable asset, their cars.
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Jordan Miller serves as the co-founder and CEO of Yendo. Jordan is a multi-exited founder, Forbes 30 under 30 recipient, former SMU football letterman, and is a member of Dallas’ YPO Mustang Chapter. 

Jordan teamed up with George Utkov and Daniel Ashy to found Yendo in 2021. Powered by proprietary computer vision and AI models, The Yendo Mastercard credit card unlocks equity trapped in the largest asset owned by financial underserved consumers, their cars. Today these consumers own nearly $800B in vehicle equity that has historically been inaccessible to use as backing for prime credit. Yendo’s use of vehicle equity to augment underwriting has paved the way for credit access for those traditionally denied by unsecured credit providers. 

Yendo’s APR mimics those of prime rate credit cards and offers credit limits previously unobtainable through traditional underwriting methods. 

Yendo has proven early product-market-fit, growing over 700% in 2023 and saving its thousands of customers over $150,000 in interest every single day compared to their previous lending options.

Yendo’s vision is rooted in the belief that equitable financial opportunities should be accessible to all Americans. This ethos drives the company to empower those in need to leverage their assets for accessing prime credit. Importantly, Yendo’s credit solutions are not just about providing access to funds; they are also about building credit scores in a way that was traditionally available only to individuals with significantly higher FICO scores. Yendo reports payment behavior to all three major credit bureaus. 

To date, Yendo has raised over $40 million in equity investment from prominent silicon valley investors as it continues transforming equitable financial access for over 100 million Americans.

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