As our mustached, food-loving friend Ron Swanson would advise, “doughnuts, go nuts.” Frisco residents and now owner-franchisees Keith and his wife Cheryl Selby are doing just that, opening the first Hurts Donut shop in Texas at the new Teel Crossing Center in Frisco this fall. Hurts Donut got its start in Springfield, Missouri as the brainchild of Kas and Tim Clegg. They wanted funny, out-of-the-ballpark doughnuts and once the joke “want a Hurt’s donut?” came into play, there was no turning back. With franchise stores popping up across the country and regular Facebook updates made by Kas, his niece, Keith Selby knew he wanted in on the action.“Just watching it happen, I thought, ‘Man, that would be really cool,’” Selby says. “With Frisco being one of the fastest-growing cities in the U.S. and I live there, the concept [for store hours] is 24/7. I wanted to be close to the store, so I reached out to my niece like, ‘Hey, I’m interested, we can keep it in the family.'”
One feature that puts a spotlight on Hurts Donut is their Whambulance, a doughnut-covered ambulance that makes, you guessed it, doughnut deliveries. If customers buy at least 100 doughnuts, whether for a birthday party, work event, or another celebration, Hurts employees will bring the ambulance out for free, doughnuts in tow. And with every Whambulance event, 10-percent of those proceeds go to charity. Every store has to have a Whambulance, which helps with the store’s outreach in their communities, and Selby says he thinks it will help draw in kids or book events, with requests already coming in months before opening. “I just want it to be the community place where people go for kids birthday parties and can hang out. We’ll do events where we read stories to them,” Selby says. “I want to do car shows, with Saturday mornings filled with antique cars and people eating doughnuts. I want it to be a place where people in the community come for clean, old-fashioned fun.”
With more than 70 varieties of doughnuts, giant cinnamon rolls, and even kolaches filling the glass case in the shop, the menu promises a new experience with each visit. Doughnut milkshakes, milkshakes with an oversized Hurts doughnut on top around the straw, are also featured, and the most popular doughnut, which counts for about 20-percent of sales, Selby says, is a maple-bacon Long John quaintly titled “Maple Bacon Me Crazy.”
Frisco’s Hurts Donut, located at 3288 Main Street, Ste. 101, is projected to open in late October, early November. The store will be open 24-hours a day, seven days a week, with their own Whambulance parked right outside to greet customers.
Julia Trupp is a D Magazine intern.
