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Faces of Texas Community Banking

Veritex Community Bank
| |Photography by Bret Redman
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Left to right: Rudy Beeching, Director of Retail and Business Banking; Jeff Kesler, SEVP and President of Dallas-Fort Worth Market 

Veritex Community Bank was founded on relationships and continues to make decisions every day based on its close relationships with customers. Rudy Beeching, retail director, and Jeff Kesler, SEVP and president of the Dallas-Fort Worth market, are the faces of Veritex’s commercial business banking division and are committed to helping customers grow their businesses. Customers know they can contact them at any time because community banking truly means something to them; they live, work, and raise their families in the same communities as well.

“Every day Veritex is entrusted with the money of people in our community,” Kesler says. “Veritex is different because we are listening and learning about a business and truly understanding what its needs are, then developing a solution solely for that business. Our goal is to not only find out the best way to serve our customers, but to discover how they want to be served. What drives that company? That is the question we ask to tailor a solution.” Beeching adds, “We are mindful in our follow-up. We stay in touch with our clients and call them, rather than waiting for them to call us. Once a relationship has been developed, it’s collaborative. We provide a constant level of care.”

Veritex plans to expand into more communities in 2024 and continue its growth and progress in commercial banking. This is a bank built by entrepreneurs for entrepreneurs—Veritex speaks its clients’ language. Beeching has been in banking for 42 years, five with Veritex. He says the company culture, people, and customers are unmatched and appreciates how Veritex approaches business with a servant’s heart. “We serve our clients and each other very well,” he says. Kesler was employee No. 2 at Veritex when it was founded in 2010. “Our bank’s tagline is very telling,” Kesler says. “Veritas is the Latin word for ‘truth’—and Veritex is truth in Texas banking—a brand built on truth, integrity, and transparency.”

veritexbank.com

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