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Global Consultancy Elixirr Acquires Insigniam for $18.5 Million

Plus: The Texas Ranger’s event company launches its own sports marketing spinoff, Darren Woodson’s tech company CounterFind inks deal with the MLB Player’s Inc., and more.

Global consulting firm Elixirr, which has had a presence in Dallas since 2016, along with an office in New York, continues to diversify and expand its U.S. footprint. The company has acquired management consultancy Insigniam for about $18.5 million—its third U.S. acquisition and the sixth overall since listing as a public company on the London Stock Exchange in 2020.

Founded in 2009, Elixirr is among the fastest-growing consultancies in the U.K. The company has 40 employees in its Dallas office and has doubled its U.S. headcount over the last year.

Elixirr reported more than $88 million in revenue in 2022 and says U.S. clients are expected to account for half the business in the near future. Overall, the firm’s market guidance for FY23 revenue was $106 million to $112 million, without the added revenue of Insigniam.

“I am exceptionally proud to expand our team, bringing in those who share in Elixirr’s ethos, entrepreneurial spirit, and desire to create meaningful change—and in Insigniam, we have found exactly that,” CEO and Founder Stephen Newton said. “Today’s acquisition is a huge leap toward our ambitious plans to become the fastest growing and best challenger consultancy in the U.S. in 2024.”

As part of the deal, Insigniam’s co-founding partners Shideh Sedgh Bina and Nathan Owen Rosenberg, along with Katerin La Folcalvez and Jennifer Zimmer, will join the Elixirr partnership group. In the 12 months leading up to November of 2023, Insigniam reported revenue of $14 million.

“Insigniam’s combination with Elixirr gives our clients a range of services that, in my scan of the market, has not been available,” Rosenberg said. “Already, the Elixirr partners and Insigniam partners are collaborating to catalyze new value for our combined clients, as well as working on a new set of offerings.”

This latest buy comes on the heels of Elixirr’s acquisition of iOLAP, a Frisco-based data analytics firm, in 2022. Earlier this year, it acquired AI company Responsum.

Local partner Eric Rich said he expects 2024 to to be a culmination of strategic vision and ambitious goals. “The integration of Insigniam into the Elixirr Group brings unparalleled opportunities for innovation, growth, and impactful client service,” he told D CEO. “It’s a year that promises transformative achievements, new milestones, and the delivery of remarkable results for our clients and stakeholders alike.”

Dallas-Based CounterFind Partners with MLB Players Inc.

Real estate exec and former Dallas Cowboys safety Darren Woodson and CounterFind, a Dallas-based online brand protection software firm, have formed a partnership with MLB Players Inc. The deal with the business arm of the Major League Baseball Players Association is focused on protecting the intellectual property of MLB players and slowing the sale of unlicensed products.

Rachel Aronson

“We are excited to work with MLB Players Inc. and to collaborate closely with the MLB players themselves to protect their rights and interests in the digital landscape,” said Rachel Aronson, co-founder, who added that the deal will help create a safer marketplace for fans and consumers.

Founded in 2017 by Woodson, Aronson, and Jamie Gerson, CounterFind aims to eliminate counterfeit items online by leveraging its proprietary technology to remove copyright infringements for sports, entertainment, and music brands.

In May 2022, Woodson announced the company’s solution for counterfeit NFTs (non-fungible tokens). CounterFind has already removed more than 500 counterfeit NFTs valued at more than $400 million.

REV Entertainment Launches Sports Marketing Division

REV Entertainment, an events business created by the Texas Rangers, is adding to its portfolio with the launch of a new division called REV Sports Marketing. The company also hired a new vice president of sports marketing, Guy Tomcheck.

Tomcheck previously spent time with the Rangers organization as the team’s director of partnership and sales before a stint with the Dallas Stars as the VP of corporate sponsorships. 

Under Tomcheck’s leadership, the new vertical will provide additional services for existing partners while expanding the company’s client base, said Sean Decker, president of REV Entertainment. “I have known and worked with Guy for more than 15 years, and in that time, he has established himself as a top leader in partnership and sales,” Decker said. “Guy is the ideal leader for this newly created division, which will be key to REV’s growth and success moving forward.” 

Founded in 2017, REV Entertainment serves as the official events partner of the Texas Rangers as well as the official booking agent for Globe Life Field and Choctaw Stadium in Arlington. The company has a host of other divisions, including REV Production Services, REV Food Services, and REV Sports Marketing. It also serves as an operating partner of the Allen Americans hockey team and a managing partner of the Cleburne Railroaders baseball organization.  

Marketing Firm PMG Acquires RocketMill

Dallas-based PMG, a marketing, advertising, and technology company, has acquired RocketMill, one of the U.K.’s fastest-growing independent full-service digital agencies. The deal comes on the heels of PMG’S October acquisition of Dallas-based Camelot Strategic Marketing & Media, which has more than 160 employees. 

The move will push the independent PMG to global status and put it in charge of $4 billion in media billings, a substantial increase from $1 billion in 2019. RocketMill’s clients include Dropbox, Skybet, Bare Minerals, Hyundai, Kimberly-Clark, and The Telegrap. The agency will now have 900 employees, up substantially from the 500 it had prior to its two latest acquisitions.

“We believe this move positions us for tackling the headwinds that today’s customers face globally and reinforces our philosophy of always changing for the better,” said PMG CEO and Founder George Popstefanov, who will continue to lead the combined entities.


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