Matt Alexander

Contenders include 46 leaders from 38 fast-growing companies. Winners will be revealed Aug. 4.

If you've been around our site much, you probably know Matt Alexander's name. He showed up in this story about garments made in Dallas. He's been on the podcast a couple times. This week his company turned two years old. It's called Need. It's an online store that sells a different curated collection of manstuff every month. Have a look at the anniversary collection that went up yesterday. There's some good stuff. But in particular, I invite you to read Matt's pitch for the hat he's selling. As someone who has struggled to write ad copy himself (my work for BC Powder was ahead of its time), I thought it was pretty well-done:

Coffee is for everyone.

Sounds fun.