Byron Nelson
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Business Briefs
Byron Nelson Tournament Replaces AT&T Sponsorship with South Korea-based CJ Group
Plus: Megha and Nirav Tolia Named Co-Directors of SMU’s Spears Institute for Entrepreneurial Leadership; SRS Real Estate Partners' Industrial Division Expands Nationwide; and more.
By Ben Swanger and Vivasvaan Aditya Raj

Golf
2023 AT&T Byron Nelson Leadership Share the Event’s Estimated Economic Impact
After adding 41 hospitality units, tournament chair Jeff Eckert says 2023 fan attendance will grow and he expects charitable giving to roughly match last year's numbers.
By Ben Swanger

Golf
Could Spieth Versus Scheffler Become Dallas’ (And Golf’s) Next Great Rivalry?
Their backgrounds are eerily similar. Starting with this week's Byron Nelson, their futures could be, too.
By Mark Godich

Conversation With
On the Links With: Dallas Stars President and CEO Brad Alberts
Over a round of golf at TPC Craig Ranch, the president and CEO of the Dallas Stars talks about the franchise's revenue growth this season, the Stars' inclusive marketing techniques, and more.
By Ben Swanger

Sports
Byron Nelson Round 1: the Good, the Bad, and the Ugly
Here is (some of) what you need to know about the Craig Ranch iteration of the tournament.
By Tim Rogers
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Sports
No, It’s Not a Done Deal That the Byron Nelson Will Return to Irving
It's true, though, that the Salesmanship Club owns land near the course.
By Tim Rogers

Sports
Tim Cowlishaw’s Awkward Reversal on Trinity Forest Golf Course
He always loved it until he didn't.
By Tim Rogers

Sports
AT&T Byron Nelson Raises $3 Million for Momentous Institute
But that amount falls short of previous years' tallies.
By Tim Rogers