Alvaro Luque
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Dallas 500
Meet the Dallas 500: Alvaro Luque
The president and CEO of Avocados From Mexico talks about the impact of a Super Bowl commercial, his passion for cooking, his key leadership strategies, and much more.
By Ben Swanger

Business
Alvaro Luque Brings Costa Rica and Texas Together
The Avocados From Mexico president describes his Costa Rican upbringing and why America has been key to his career.
By As told to Chris Goodwin

Business Briefs
Avocados From Mexico CEO Alvaro Luque Talks New Marketing Campaign and Super Bowl Ad
Plus: Lyda Hill gets in on the Super Bowl commercial action; powersports lending company Octane moves into new DFW office; NuVinAir Global grows franchise presence into DFW; and more.
By Ben Swanger

Business Briefs
Avocados From Mexico’s President and CEO Previews Upcoming Super Bowl Ad Campaign
Plus: Sun Holdings CEO speaks on new business vertical; Avantax's acquisition of Warner Finance set to accelerate growth; and more.
By Ben Swanger

Business
How Alvaro Luque is Reinventing the Way Food is Marketed
With innovative strategies and a powerhouse budget, he has built “the Coca-Cola of produce” at Avocados From Mexico.
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Business
Executive Holidays: Cynt Marshall, Chad Houser, Chris Kelly, Peter Brodsky, and More
In part two of our series, area executives share their favorite traditions, memorable presents, and goals for 2021.