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Alvaro Luque

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Dallas 500

Meet the Dallas 500: Alvaro Luque

The president and CEO of Avocados From Mexico talks about the impact of a Super Bowl commercial, his passion for cooking, his key leadership strategies, and much more.
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Business

Alvaro Luque Brings Costa Rica and Texas Together

The Avocados From Mexico president describes his Costa Rican upbringing and why America has been key to his career.
By As told to Chris Goodwin
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Business Briefs

Avocados From Mexico CEO Alvaro Luque Talks New Marketing Campaign and Super Bowl Ad

Plus: Lyda Hill gets in on the Super Bowl commercial action; powersports lending company Octane moves into new DFW office; NuVinAir Global grows franchise presence into DFW; and more.
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Business Briefs

Avocados From Mexico’s President and CEO Previews Upcoming Super Bowl Ad Campaign

Plus: Sun Holdings CEO speaks on new business vertical; Avantax's acquisition of Warner Finance set to accelerate growth; and more.
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Business

How Alvaro Luque is Reinventing the Way Food is Marketed

With innovative strategies and a powerhouse budget, he has built “the Coca-Cola of produce” at Avocados From Mexico.

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Business

Executive Holidays: Cynt Marshall, Chad Houser, Chris Kelly, Peter Brodsky, and More

In part two of our series, area executives share their favorite traditions, memorable presents, and goals for 2021.