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Shopping & Fashion

Lele Sadoughi Is Launching Another Limited-Edition Barbie Collection

Embrace the Barbicore trend with the Dallas native's latest collaboration with Mattel, this time celebrating the 30th anniversary of Barbie Totally Hair.
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Courtesy of Lele Sadoughi

If you really want to lean into the Barbicore trend, there’s really no better way than hair accessories that actually have the Barbara Millicent Roberts seal of approval. Dressing in any shade of pink (and lots of it) is at the essence of the trend, with a particular nod to hot pink, bubblegum pink, and fuchsia. 

Enter Lele Sadoughi, Dallas native and accessories maven. Already a regular mention in any article about the trend (including Marie Claire and Harper’s Bazaar), Sadoughi partnered with Mattel last year to celebrate the anniversary of Malibu Barbie, quickly selling out of the (human) accessories collection which resulted from that collaboration. This year, the company reached out again to bring Sadoughi on board for the 30th anniversary of Barbie Totally Hair.

The resulting limited-edition collection features hair accessories and jewelry inspired by the doll, which was introduced in 1992 and is still Mattel’s best-selling Barbie. The line takes its cues from Barbie Totally Hair’s swirl print dress and early ’90s style. Included in the 13-piece collection are earrings, a bracelet, earrings, a claw clip, and plenty headbands.

“We are thrilled to partner again with Barbie,” Sadoughi said. “We are celebrating Barbie Totally Hair, the best-selling Barbie of all time. She came with hair accessories and ankle-length locks. We can’t think of a better Barbie to design around.”

The collection launches Saturday, August 27, at lelesadoughi.com and the Lele Sadoughi store in Highland Park Village, which will hold a celebration party from 10 a.m to 6 p.m.

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Bethany Erickson

Bethany Erickson

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Bethany Erickson is the senior digital editor for D Magazine. She's written about real estate, education policy, the stock market, and crime throughout her career, and sometimes all at the same time. She hates lima beans and 5 a.m. and takes SAT practice tests for fun.

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