TheRealReal, the gigantic online marketplace for authentic, pre-loved luxury goods, just opened its first storefront in North Texas.
“We’re excited to open in the Knox District, a vibrant community where our local customers are already shopping, dining, and socializing,” says Kyle Kidder, Head of Shop at TheRealReal Dallas. “[It’s] a one-stop-shop for scoring unique and coveted pieces, meeting with our experts for complimentary item valuations, and getting repairs or alterations.”
TheRealReal’s high-end inventory is inspected and authenticated by an expert to ensure a trusted and reliable shopping experience. The Dallas location has two luxury consignment offices where customers can schedule in-person valuations or opt for a curbside drop-off.
Inside, you’ll find women’s and men’s apparel, accessories, shoes, bags, fine jewelry, and watches, in addition to home goods and art. The ever-changing selection is carefully curated with local clientele in mind. Many pieces are established favorites among Dallas customers, like iconic handbags and timeless wardrobe staples, while seasonal and regional trends are regularly added to the mix. Well-known luxury brands have a strong presence, but emerging lines and indie brands can also be found on nearly every shelf.
The 1,760-square-foot Knox Street space has been reimagined since its last tenant, Kate Spade, moved out. “We wanted to bring the Texan lifestyle into the store in an original and artistic way,” says Bianca Wendt, the senior creative director, of the shop’s modern Southwest aesthetic. Earthy tones and an aubergine accent walls are paired with wood shelves, gold light fixtures, and big windows to let the sunshine in. “We partnered with photographer Jenavieve Belair to take a series of 800 local polaroid shots, from horses to farms, that will fill two store walls in an Andy Warhol-esque grid,” Wendt says.
Though consignment stores often are associated with older, more established shoppers, Skoda expects that the Dallas store will attract a strong Gen-Z and millennial customer base. “There’s a quest for something that feels unique and personal to younger demographics,” says Sasha Skoda, the head of the women’s department, “especially in the age of social media, influencers, and constant drops.” Buying apparel and accessories secondhand extends their lifecycles and keeps them out of landfills, so TheRealReal’s model may also appeal to Dallas’s growing eco-conscious consumer base.
This spring, Skoda predicts that the Dallas store’s most sought-after pieces will be a mix of “elevated, casual, and experimental–from timeless Saint Laurent handbags to whimsical printed Zimmermann dresses to vintage Gucci.” Planning to sell, rather than shop? Skoda recommends bringing in luxe handbags from brands like Goyard and Louis Vuitton, spring ready-to-wear from timeless brands like The Row and Loewe, and vintage pieces from marquis brands like Fendi, Dior, and Escada.
Mayank Hajela, the men’s department head, says that Dallas’ male clientele “skews traditional, favoring designers like Hermès, Tom Ford, and Brunello Cucinelli, as well as finishing touches–bags, shoes, and accessories–from Gucci and Louis Vuitton.” Aside from these classics, he says, the Dallas store will carry men’s hoodies and tees from streetwear brands. Thinking of selling? As warmer weather approaches, Hajela says, men will gravitate toward functional bags like weekenders, totes, and messengers, so bring in your Louis Vuitton, Gucci, and Goyard bags for valuation.
For fine jewelry, timeless collections from marquis brands “perpetually hold strong value over time,” says Patricia Stevens, the head of fine jewelry and watches. “This year, we’re also seeing shoppers gravitate toward fun pieces that spark joy and stand out on-screen in video calls,” she adds. “This is driving increased value for bold emerging and costume jewelry brands, as well as significant growth for whimsical pieces from ready-to-wear designers.” If you’re planning to sell, bring in jewelry and watches from brands like Van Cleef and Rolex or pieces from emerging brands like Foundrae and Anita Ko.
TheRealReal Dallas is officially open today, April 8, at 3120 Knox Street. Stop in Monday to Saturday from 10 a.m. to 7 p.m. and Sunday from 12 p.m. to 6 p.m. Learn more here.