Monday, July 4, 2022 Jul 4, 2022
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Will I Drive to Austin for Goop League?

I mean, yeah. I probably will.
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I remember where I was when Gwyneth Paltrow announced the first summit for her lifestyle brand Goop, which was aptly and amazingly named In Goop Health. I was here, in this office, and in this very chair. It was only about two years ago.

I thought about buying a ticket to the Los Angeles event, but then I second guessed it. I typically like to hang back a bit on those types of things and let the kinks get worked out. For as long as I can remember, I’ve been one generation behind the newest iPhone. Once you get it right, then I’ll spend the money.

It was probably the right thing to do. A barrage of reviews and think pieces—some thoughtful and informative, some pure snark—hit the internet after that first summer summit. Some said it was well-run. Others claimed some area needed work. A good friend of mine went and echoed the latter sentiment—the long lines were frustrating, especially given the price of entry.

By all accounts, In Goop Health has polished things up since then, further perfecting the flow, adding summits in New York and London, and seemingly making a stronger case for its brand of luxury wellness—the world has warmed a bit more to things like astrology and bone broth since 2017. If In Goop Health ever came to Dallas, I would totally go. I loved the Highland Park Village pop-up! Unfortunately for me, Dallas doesn’t seem to be on the short list of summit cities any time soon.

But Texas is getting its first Goop summit of sorts this October. With a hyper focus on fitness, Goop League will take place in Austin on October 12 and 13 (during the final weekend of Austin City Limits, which Gwyneth was surely aware of). Held at the LINE Hotel, Goop League swaps In Goop Health’s panels and breakout sessions for 45-minute workouts, and celebrity attendees for celeb-loved fitness gurus. There will be yoga and meditation, trampoline cardio, and something called Torch’d (a combo of Pilates, aerobics, dance, and barre). A retail pop-up will focus on Goop-curated wellness brands, athleisure, and clean beauty. Power stations will focus on recovery—Theraguns, which are incredible, look like they’ll be on hand. And with tickets starting at $150, Goop League is significantly less expensive than the brand’s original summit.

I would bet a respectable amount of money that In Goop Health will eventually make its way to Dallas, a city that’s been chosen for a rare Goop pop-up not once but twice, and then kept a pop-up about six months longer than it was supposed to. But until that day comes, I will almost definitely drive three hours to take a Paltrow-cosigned paddleboarding workout on Lady Bird Lake. I’ve been Gooped, I guess. I really did love those pop-ups.

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