I’m acutely aware of The Tot, even though I’ve never shopped there. I’m not sure whether I was introduced to the company’s chic, eco-friendly, and non-toxic kids’ products by passing their playful Highland Park Village window display, or following its founder, street style maven turned entrepreneur Nasiba Andilova, on Instagram. It doesn’t matter. In my head, The Tot has excellent brand awareness, and outside of my head, it’s received the elusive Kim Kardashian West Seal of Approval. It was cool that the only brick-and-mortar location was in Dallas.
Unfortunately, it appears that’s no longer the case as of this week. Though their Baby Registry and Gear Showroom remains on Lovers Lane (which is still very cool) and Dallas remains the company’s headquarters, The Tot’s Highland Park Village location quietly closed on Tuesday. To be fair, we were lucky to get the shop as long as we did. The 400-square-foot space was originally opened as a holiday pop-up in 2016, but ended up settling in for a while to service local mothers and mothers-to-be. (A trend Gwyneth Paltrow’s Goop would later follow.)
Here’s a bit more from an email The Tot sent to customers on Monday.
We’re sad to leave Highland Park Village as it’s been a beautiful shop for us, which initially opened as a temporary pop-up for the holidays two-and-a-half years ago. We are no longer able to present everything we have to offer within 400 sq. ft. Dallas will always be our home and we will continue to have The Tot Baby Registry & Gear Showroom on Lovers Lane in Dallas.