The world of beauty is changing! Gone are the days of milling around at a makeup counter and pledging allegiance to one megabrand. It’s a new era with online beauty blogging, hundreds of reviews at your fingertips, and ultra specialized brands to choose from. One thing hasn’t changed though: nobody wants to wind up with a disappointing purchase in their medicine cabinet.
The Indie Beauty Expo, which returns to Sixty Five Hundred this Wednesday, is one way to get educated on a huge selection of small beauty and wellness companies without having to commit to a big purchase. Head to our slideshow for some of the brands we’re most looking forward to seeing this year.