Wednesday, May 29, 2024 May 29, 2024
70° F Dallas, TX

Flea Style is Expanding Its Dallas Empire  

And getting into the restaurant game.
Elizabeth Lavin

10 years ago, inspired by New York’s Brooklyn Flea and the many talented artisans she met as an editor for the now-shuttered Daily Candy (still sad about that one), Brittany Cobb launched The Dallas Flea in the halls of South Side on Lamar. Now, her more polished take on the flea market has evolved into a full-on lifestyle brand, Flea Style, encompassing two shows a year (they’ve since upgraded to 80,000-square-feet in Dallas Market Hall), a podcast, a boutique and headquarters in Deep Ellum, and a venue for countless workshops.

And today, just days after their spring show, Flea Style announced they’d be expanding that list, and adding a second 6,200-square-foot location within The Star in Frisco by the end of the summer. The new location includes a retail area (stocked with a curated selection of vintage and handmade lifestyle goods), a studio, and—a Flea Style first—a restaurant called Heirloom Haul. The expansion comes after a successful pop-up market at The Star last year (there are several more scheduled for 2019), with merchandising designed for the Frisco shopper and, of course, Cowboys fans—a collection of custom sports apparel (Flea Style Game Day) made by local designers will debut with the new store.

As for the restaurant, Cobb explains on the Flea Style blog that she always wanted dining to be a part of her retail spaces. Launching her own culinary concept was a way to control the menu, the price point, and the vibe. “Branding is so important to me and I just couldn’t find the perfect concept to intimately share our spaces and shoppers with,” Cobb says in the post. Designed to look like a more modern take on the classic antique hall tea room, Heirloom Haul will serve sandwiches, salads, charcuterie artisan teas, beer, and wine. If all goes smoothly, Heirloom Haul could be making its way to Deep Ellum as well.

To read more about the second location and restaurants, head to Flea Style’s blog, which Cobb will be updating weekly to keep fans of the brand in the loop.