In some sad retail news, Henderson Avenue will bid adieu to Birchwood after two and a half years. The contemporary home store from Kellee Bascher featured sunny interiors and accessories from more than 50 independent artists and interior lines, including Jennifer Pennywood’s linens, Knot Studio’s take on the pouf, and Jennifer Gauthier’s modern paintings. “I created the store for someone like myself,” Bascher, told us back in 2016. “Somebody who cares about filling their home with things that matter to them.”
See below for the full announcement. Fans of Birchwood will still be able to shop online moving forward, and can visit the Henderson boutique now for 40 percent off the entire store.
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To all my lovely, loyal customers, I have decided to close the birchwood store location. The past 2.5 years have truly been a wonderful experience for me. I have loved getting to know each of you personally and helping you to make your homes everything you ever wanted them to be! But just as a birch tree sheds it's bark to reveal a fresh start and a new beginning, I am doing the same. . I will be continuing to offer a variety of services for all your home decor needs, such as: in-home consultations, product sourcing and both commercial and residential decorating. I am also excited to announce that I will be launching an online store that will offer the ability to still purchase some of our most sought after items, like artificial succulents, acrylic frames, knot poufs and more! Check it out at www.shopbirchwood.com . So while I have a heavy heart to say to goodbye to this beautiful space and all your smiling faces everyday, I also am pursuing these future opportunities with excitement and joy! 🙂 Now to the fun part..starting today, the ENTIRE STORE WILL BE 40% OFF!! That includes furniture and a fresh new batch of greenery! Fixtures also for sale! So get in quick while you can and bring your friends! Everything must go!! . I thank you all for your support, for your loyal business and for making this time something I will always remember. . Sincerely, Kellee