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How Credit Union of Texas’ Community Engagement model does good for the community and its business’ bottom line.
By Credit Union of Texas |
Credit Union of Texas

Founded by a group of teachers almost a century ago, at Credit Union of Texas (CUTX), we focus our core mission on giving back to the communities we serve. This belief fostered the creation of our Community Engagement model, and it guides all our efforts, from the way we earn and engage members to how we tailor our philanthropic efforts toward initiatives that are most impactful to our members.

Leading these efforts is a team of Community Engagement officers, who focus solely on discovering and understanding the specific needs – both large and small – in each community. Through their work and our entire team’s efforts, we have invested more in our markets and, in turn, invested more in our members who live in these communities. This led us to establish CUTX’s five foundational pillars, which support key initiatives in areas of need most relevant to our communities: suburban homelessness, domestic violence, special needs, food scarcity and child advocacy. These pillars allow us to give back in ways that are most meaningful to our communities while answering all calls to serve, no matter the scope.

Since implementing our Community Engagement model in 2018, we have grown our assets by $800 million to more than $2 billion, donated over $13.5 million, and volunteered more than 2,230 hours across 72 North Texas nonprofits and school districts. Our efforts have significantly increased our brand awareness, produced record-breaking business results, and made a lasting difference in the communities we serve.

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