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The Experiential Office: Transformative Plans for Frisco’s HALL Park are Underway

The phrase “just another day at the office” will take on an elevated meaning at Frisco’s HALL Park.
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HALL Group

The Experiential Office: Transformative Plans for Frisco’s HALL Park are Underway

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The return to the office isn’t as daunting when you have a luxury retreat surrounded by lakes and green space to work in each day. The phrase “just another day at the office” will take on an elevated meaning at Frisco’s HALL Park. The $7 billion masterplan expansion by developer HALL Group will transform the existing office park into a fully mixed-use development. The first phase of the expansion will open in fall 2023 and is, without question, a must-see for employers, professionals, outdoor enthusiasts, foodies, travelers, and more. Estimated at nearly half a billion dollars and encompassing approximately one million square feet, the development will soon include a new Class AAA office tower, 193-key boutique hotel, 19-story luxury residential tower, a collection of 30 executive suite apartments, and a 10,000-square-foot food hall, all surrounding a nearly six-acre programmed community park.

Planning for the new mixed-use development commenced prior to the COVID-19 outbreak and was temporarily put on hold in 2020. Later that year, HALL Group restarted the planning process to ensure that all of the buildings were addressing new trends that were accelerated by the pandemic. Some of these initiatives include the latest generation of health, wellness, and technological building features. In addition to pursuing campus-wide Fitwel Certification and LEED Gold Certification,  the new office tower will feature multiple balconies on every floor and two well-equipped rooftop amenity decks to further encourage an outdoor working environment overlooking the park.

“The transformative nature of our plans will be a great recruitment asset to current and future companies that call HALL Park home,” said Kim Butler, Executive Vice President of Leasing at HALL Group. “All of the elements of the new mixed-use development are tailored to the way people want to live and work today and are very forward-thinking, a trademark of the way our company operates from the top-down led by Craig Hall.”

HALL Park has exemplified forward-thinking since its founder, Craig Hall, began purchasing land in Collin County before anyone else in the 1980s. At the time, the area was almost entirely a cattle farm. “Craig Hall is one of Frisco’s first visionaries,” says Frisco Mayor Jeff Cheney. “He develops like few dare. In the case of HALL Park, he tore down two buildings to make way for a greater use, incorporating lifestyle elements, as well as first-class office space and a future, special place for the performing arts in Frisco. His investment in Frisco has helped grow the corporate presence in our city and will continue to impact Frisco for decades.”  

Upon completion, the full masterplan – anticipated to span 20 years of future development – will encompass approximately 9.5 million square feet of usable mixed-use space with a total projected value of around $7 billion. Future development plans also include a performing arts center, the result of a public-private partnership between Frisco ISD, the City of Frisco, and HALL Group. Today, HALL Park encompasses 2.2 million square feet of office space throughout 15 completed buildings housing a diverse array of more than 200 companies. One-third of HALL Park is dedicated to green space and includes three miles of walking and jogging trails, more than 200 works of art including the Texas Sculpture Garden, and an event lawn featuring a putting green, outdoor grills, and a bean bag toss court.

“As companies continue to return to the office, decision-makers at major companies everywhere are thinking about how to provide the best environment for their employees to work in,” Kim Butler says. “HALL Park has been doing the work, creating new buildings that are health conscious and environmentally friendly, amenity-rich, and tailored to this new workforce and a new way of life.”

To learn more about HALL Park’s planned expansion and new office tower, contact [email protected].

About HALL Group

Founded in 1968, Dallas-based HALL Group is owned by founder and chairman Craig Hall and his family. The multi-billion-dollar diversified company is made up of several subsidiary brands, including: HALL Park, the $7 billion mixed-use master-planned development that currently includes 15 office buildings and spans 162 acres in Frisco, Texas; HALL Arts Hotel and HALL Arts Residences in the Dallas Arts District; HALL Structured Finance, the entrepreneurial, value-add direct private lender to the real estate industry; HALL Wines, located in St. Helena and Rutherford, producing highly-rated Bordeaux varietals; WALT Wines, Napa Valley producer of handcrafted Pinot Noir and Chardonnay varietals; BACA Wines, producing luxury, craft Zinfandels; SENZA hotel, a Napa Valley boutique hotel and luxury resort; Thompson Palm Springs, a luxury boutique hotel opening winter 2022; Hyatt Place/Hyatt House, a dual-branded hotel in East Moline, Illinois; Fairfield Inn & Suites Chicago O’Hare; and the HALL Collection, an immense collection of local and international art pieces located throughout HALL Group’s properties. For more information, visit

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