Today Black Buffalo Inc. announced its partnership with NASCAR driver Ryan Blaney as a proud brand ambassador. Blaney, who is a third-generation NASCAR driver, seeks to expand Black Buffalo’s presence across the auto racing fanbase. Many adult-aged fans, including Blaney himself, are Black Buffalo users who sought a premier, reputable alternative to traditional smokeless products.
The company was founded in 2015 and since then, Black Buffalo has invested thousands of hours of research and development. With hard work comes success, and the brand has climbed the ranks as one of the top manufacturers of smokeless tobacco alternative products. In the last year alone, the company has experienced record growth, with revenue increasing more than 400% from 2020.
The brand offers an impressive lineup of products, including long cut and pouch varieties. Black Buffalo offers eight products, all of which contain pharmaceutical-grade nicotine but contain no tobacco leaf or stem. Recently, the company released ZERO line, which is not only tobacco-free but nicotine-free as well.
The idea behind Black Buffalo is one that’s entrenched in the longtime history of dipping, a tradition that’s popular in the South and Midwest. Nearly 10 million Americans use smokeless tobacco products, and the brand’s owners sought to create a satisfying alternative that delivered all of the best parts of the dipping experience. Black Buffalo products are made with edible green leaves along with other food-safe ingredients.
The end product is one that has the texture, flavor, aroma, pack, and nicotine that you crave, but without all the stuff you don’t. Interested consumers can find Black Buffalo products on the brand’s official website at BlackBuffalo.com. The tobacco-free smokeless products can also be found at select convenience stores.
Ryan Blaney isn’t the first superstar to join the Black Buffalo Herd. Just last year, the company announced that Donald “Cowboy” Cerrone, a famous mixed martial arts fighter, became an ambassador for the brand. The addition of Ryan Blaney will further the company’s success, visibility, and reach, enabling Black Buffalo to become a trusted name in the lifestyle and competitive sports industries.
As echoed by Black Buffalo co-founder Jeffery David (JD), “Ryan is an ideal extension of the Black Buffalo family. His career as a rising star is much like our journey as a company. Not to mention how perfectly his character, interests, and personality aligns with our brand ethos.”
Ryan Blaney is in his fourth year of racing full-time in the NASCAR Cup Series and his tenth season with Team Penske. Last year, Blaney raced into the 2020 NCS Playoffs for the fourth consecutive season. So far in 2021, Blaney has won one out of his ten races.
In explaining why he was excited to become a brand ambassador, “Black Buffalo relates to me in a special way — they are a family, and I’m very excited to be joining it for years to come. Their determination to ‘Charge Ahead’ is something I challenge myself to do in my personal and professional life. Here’s to the future.”
About Black Buffalo
To learn more about Black Buffalo and its alternative smokeless tobacco-free products, check out the official website at BlackBuffalo.com. All Black Buffalo products, except for the ZERO line, contain pharmaceutical-grade nicotine, which is an addictive chemical. Black Buffalo products are intended for use solely by adults age 21 and over who are existing tobacco users.
On September 9, 2020, Black Buffalo Inc. filed a bundled PMTA for its three pouches and five long cut nicotine-containing smokeless tobacco alternatives with the U.S. Food and Drug Administration’s (FDA) Center for Tobacco Products. This marked a major milestone for the company. On March 4, 2021, Black Buffalo’s bundled PMTA was accepted by the FDA.
