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Faces of Fitness: North Texas Region Orangetheory Fitness

Every great product, service, or company has an interesting story, and that story is best told by the people behind its success. Learn more about Orangetheory Fitness.

Shane Adams successfully combined two of his longtime passions—fitness and working in a meaningful, fulfilling career—when he joined Orangetheory Fitness in 2013. “I had been working in the corporate environment since graduating from college,” Adams says. “I enjoyed my job, but never felt like there was much meaning in what I was doing. I was ready to wake up every day and have a positive impact on the world.”

When Adams and his partner opened the area’s first location of Orangetheory Fitness in Plano in 2013, a second and third location quickly followed. At that time, the Orangetheory brand was in its infancy. As area developers, it was up to them to make it work. “We got in very early, and by our third location, learned we had something pretty special here,” Adams says. “We decided we were going to open as many individual locations as we could under our own corporate umbrella.”

Today, Adams’ platform is responsible for 33 Orangetheory Fitness locations across Dallas-Fort Worth, and he anticipates another 20 to 25 more opening in North Texas within five years. Adams believes there are many reasons Orangetheory Fitness is successful, but chief among them is the opportunity for members to enjoy personalized fitness. “We truly care about the members who frequent our locations, and each location becomes an encouraging community with familiar faces where bonds are formed among members and the staff,” he says. “If you fully engage in how the program is prescribed with consistency, the results are tremendous.”

As CEO, Adams places importance on setting the tone and culture within the corporate office and among the staff. “It was important to foster an environment where people enjoy coming to work,” he says. “I’ve learned through this job that your heart has to be in the right place for everything to come together. At each location, members hold each other accountable to show up and engage—and we do the same within the company.”

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