Sunday, April 21, 2024 Apr 21, 2024
51° F Dallas, TX
Partner Content i This advertising content was produced in collaboration between D Magazine and our sponsor, without involvement from D Magazine editorial staff.

Four Reasons to Choose a Local Luxury Eyewear Shop for Your Next Frames

Shop local for your next pair of glasses—here are four reasons Fashion Optical stands out from the rest.
Sunglasses for sale, placed on the shelves

Tempted to purchase a new pair of glasses online from a national eyewear brand? We’ve been there. It sounds so much easier than a city-wide hunt for the perfect pair. What you might not know, though, is that local eyewear boutique Fashion Optical offers a high-end selection of designer frames, competitive prices, an in-house optometrist and lab, and a 24-hour turnaround time for most prescriptions. Yes, really! Shop local for your next pair of glasses—here are four reasons Fashion Optical stands out from the rest.

A high-end selection of curated pieces.

When you choose frames at a chain store, you can bet that a handful of coworkers, friends, and family will be sporting the same style. Looking for a true standout pair? Fashion Optical stocks national and international luxury brands (Tom Ford, Céline, Gucci, Cartier, and more), some of which aren’t carried anywhere else in Texas. Owner and Designer, Morgan Gianni (whose eponymous eyewear line, m. GIANNI, is available in-store and can be spotted on local and national celebrities) explains that timeless styles are the staple here. “Style is more enduring than fashion,” says Gianni. Rather than cycling through trendy, inexpensive frames, he recommends choosing a beautiful pair that will stand the test of time—both in function, quality and fashion.

An in-house optometrist and lab.

Fashion Optical is a true one-stop shop. An in-house optometrist will determine your prescription and any specific eyewear needs, while the in-house lab can craft single-vision lenses while you wait. (Custom lenses take as little as 24 hours; elsewhere, be prepared to wait days or weeks.) Even better? Because you’re shopping at a licensed Optometrist’s office, there’s no sales tax.

Competitive prices and unbeatable quality.

While national chains and big-box stores (like Walmart or Target) can offer rock-bottom prices, you get what you pay for. Subpar quality—like thin, breakable plastic frames and uncoated, scratch-prone lenses—will end up costing you more in repairs and replacement frames. Fashion Optical proves that impeccable quality and style can be found at attainable price points. You’ll pay just $250 for a pair with progressive lenses for most prescriptions (typically $350-$450 at other retailers). A soon-to-come space in the shop will house on-trend frames that go for only $95 (and yes, that’s with single vision, non high index lenses). And for a limited time, enjoy 30% off almost everything in-store. Hurry in—this summer sale won’t last forever.

Unparalleled Customer Service.

Morgan Gianni and his team have mastered the customer experience. The Oak Lawn space, Fashion Optical’s home of 15 years, boasts marble floors, beautiful displays, and a boutique shopping environment. The staff is more than happy to help you select frames that complement your face shape, complexion, and personal style, while being mindful of your budget. We recommend stopping in on a Saturday to enjoy complimentary champagne while you shop—treat yourself!

Learn more about Fashion Optical here or call 214-526-6006 to book an eye exam or a free, no obligation consultation with a stylist.

Related Articles

Home & Garden

A Look Into the Life of Bowie House’s Jo Ellard

Bowie House owner Jo Ellard has amassed an impressive assemblage of accolades and occupations. Her latest endeavor showcases another prized collection: her art.
Dallas History

D Magazine’s 50 Greatest Stories: Cullen Davis Finds God as the ‘Evangelical New Right’ Rises

The richest man to be tried for murder falls in with a new clique of ambitious Tarrant County evangelicals.
Home & Garden

The One Thing Bryan Yates Would Save in a Fire

We asked Bryan Yates of Yates Desygn: Aside from people and pictures, what’s the one thing you’d save in a fire?