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Singleness of Purpose

The Advantages of Doing One Thing Extremely Well
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Singleness of Purpose

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It is very easy for me to explain my job. “We deliver fresh fruit to offices,” I say when asked by friends and family about ORCHARD At The OFFICE. The key to our success, the idea which has made us the largest office fruit delivery service in Texas since our 2010 inception, is that we focus on doing one thing in a manner that exceeds expectations. We provide fresh fruit for offices. Do we also provide pretzels, coffee, nuts? No. Fresh fruit is what we do and it’s all we do – so we do it better than anyone else. This idea is, of course, not without precedent: most businesses start off in a particular niche, and many flourish if they can function at an expert level. In fact, one of the main perils of business is to stagger off into “similar territory”, only to find the Core Competency they’d identified requires a bit more effort than they’d imagined. An example with local ties: a restaurant franchise built around a single food item – chicken fingers – might leave Shark Tank bigwigs rolling their eyes. Yet Raising Cane’s has taken this business model of a simplified menu and parlayed it into a billion-dollar concept with over 400 locations and three headquarters (including one in Plano). That’s right: two guys had a billion-dollar idea involving serving, not chicken, but a very specific cut of chicken. Doing one thing well can pay off.

Fresh fruit is what we do and it’s all we do – so we do it better than anyone else.

ORCHARD At The OFFICE, while not in the “three comma club” (yet!), has also learned there are details involved in supplying fresh fruit to hundreds of offices throughout DFW that one can’t merely bluff their way through by chucking cheap (or imperfect) produce at. For instance, a company that provides vending services including all manner of snacks and beverages to businesses is liable to think “well, we’re in the building anyway – we may as well sell bananas and apples”, not realizing there are basic quality, perishability, and presentation issues that are going to be problematic. Many times we’ve heard from the unfortunate office which got locked into a contract with such a service provider, only to receive mealy, cafeteria-grade Red Delicious apples instead of crisp and flavorful JAZZ, and by the time the employee dissatisfaction with the low-grade bananas becomes apparent, the kitchen area is starting to see a small swarm of fruit flies, ironically infesting the area where the offending vendor proffers their other snacks. We source the best possible produce and prices that will match our customer’s bottom line, and we’re glad to make accommodations for display, order customization, and payment terms. One of the reasons we decided from the start to never lock our clients into contracts is that we firmly believe fresh fruit sells itself. Superior customer service is only possible if one truly cares, and at ORCHARD At The OFFICE, we’ve found the best way to care is to try to be one thing to all businesses. If you have an office anywhere in the Dallas/Fort Worth area, whether it’s a staff of five to five thousand, we’ve got a package that’s right for you. Feel free to check out our newly-revamped webpage, https://orchardattheoffice.com , and get signed up for the best fruit delivery near you! We’ll talk to you soon, and we thank you for the opportunity to be of service. ORCHARD At The OFFICE can be contacted at 972.295.9091 or at [email protected]

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