Sponsored Content

Can Staging Your Home in the Current Market Set it Apart From the Competition?

The Heather Guild Group Maximizes Your Home’s Potential

As the Dallas market continues to soar with rising prices and low inventory, sellers are heavily benefiting from the competitive environment.  Often times, homeowners don’t see the benefit to sinking additional funds into their home. Presenting your home in the best light, with carefully selected furnishings, art, and editing can be the difference between a good offer and a bidding war. According to NAR, staging a home can increase an offer up to 10%.

The Heather Guild Group of Dave Perry-Miller’s Lakewood office, understands the importance of staging, and as part of their comprehensive marketing strategy, they maintain an eclectic inventory to maximize any home’s potential. “We believe in going above and beyond and this is a prime example of that client service,” says group member Haley Wagstaff.

One East Dallas listing sat stagnant and empty with another agent for 2 months, a lifetime in this market. “We took over the listing, staged it, and had the property under contract with multiple offers in two days.  No price reduction – we just helped buyers see the potential,” says Heather Guild.  Keith King, who sold a home in the M-Streets echoes that sentiment, “After Amy and her group finished staging our house, my wife and I considered staying in our home because it looked so beautiful.” 

Whether you are looking to buy or sell in Lakewood, The M Streets, or Lake Highlands, The Heather Guild Group knows East Dallas. Powerful negotiating skills, unmatched client service, and out of the box marketing make this team a strategic and smart choice for your real estate needs.


Written by The Hargrave Group