For the past two years, lovers of hip, affordable eyewear have been able to snag their specs from Warby Parker’s giant pencil festooned storefront on Henderson Avenue. On Saturday, October 1, fans of the socially conscious brand (for every set of frames sold, a pair is distributed to someone in need) can shop their wares from the comfortable confines of NorthPark Center.
Situated between the Apple Store and Teavana, the new space comes with a bright, custom mural by New Yorker contributor Maria Kalman, the new Downing 16 sunglasses in Whisky Tortoise with limited-edition blue lenses available only in Dallas, and a special Snapchat filter.
We’re just going to put this out there. Every store opening henceforth should come with its own Snapchat filter. It’s just good business.